There's a ✨tiny hooman✨ trapped inside your dog

GUYS, WE ARE *NOT* A CULT

(we're consipracy theorists)

Guys, we ARE
*NOT* A Cult

(We're conspiracy theorists)

Okay, be honest. Your dog has opinions, don't they? Not just "I like walks" opinions. Real ones. 

We're talking Judgy McJudgerTron 6000

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The way they Huff with Disappointment when you sit in 'their' chair.

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The Judgemental looks when you're still in your pyjama's at 5pm

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The Dramatic sulks and grudges they hold when they don't get their own way.

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The Sassy Side-Eyes after overhearing something they definitely SHOULDN'T BE ABLE TO UNDERSTAND??!

You know.. Totally normal, not-at-all-hooman-like behaviour. Right?!

(Suspicious)

It's their opinions, their chaos, their silly little quirks that makes them SO iconic...

their personalities.. 

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Most people think dog's are 'just dogs'. We think those people are not paying attention

Okay, Be Honest. Your dog has OPINIONS, don't they?

Not just “I like walks” opinions. Real ones. I'm talking Judgy McJudgerTron 6000

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The sassy side-eyes after overhearing something they definitely SHOULDN'T BE ABLE TO UNDERSTAND??!

Dog dashc 3.png__PID:bd74d773-ed96-47c9-bb1b-bafed7de4b88

The judgemental looks when you're still in your pyjama's at 5pm


Dog dashc 4.png__PID:7d115f60-1c41-4137-84e1-d5f8be5775c5

The way they huff with disappointment when you sit in 'their' chair.


Dog dashc 1.png__PID:7c0b6b43-e0ea-428c-ab8c-e87e7d48c74e

The dramatic sulks and grudges they hold when they don't get their own way.


You know. Totally normal, not-at-all-hooman-like behaviour. Right?!

(Suspicious 🕵️)

It's their opinions, their chaos, 

their silly little quirks that makes

them SO iconic...

their personalities.

Most People think Dogs are 'Just Dogs'

We think those people are not  paying attention

There's a

✨tiny hooman✨

trapped inside your dog

(We're just here to convince you)

There's a ✨tiny hooman✨ trapped inside your dog.

(We're just here to convince you)

OH HECK

/oh hek/

[Dog-lingo] exclamation

What your dog mutters under their breath after you catch them mid-crime

OH HECK

/oh hek/

[Dog-lingo] exclamation

What your dog mutters under their breath after you catch them mid-crime

Our Manifesto

For World Dog-ination

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Dog brands don't need to be boring.

Drab corporate pet aisles? Couldn’t be us. Our dogs aren’t boring, so why the hell would we be? 

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Unapologetic dog ownership

We don't train it out. We don't tone it down. We celebrate the drama, the chaos, the hectic moments..

Because that's what makes them, them

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Personality is the flex

Our dogs aren't just pets. They're the main characters with their own weird quirks, opinions and moods.

We think you should put their personalities ON BLAST!!

Go on... expose  them

Our Manifesto

For World Dog-ination

1.png__PID:f9fce900-4918-44c1-8ddb-83d6fefd5a91

Dog brands don't need to be boring.

Drab corporate pet aisles? Couldn’t be us. Our dogs aren’t boring, so why the hell would we be? 

2.png__PID:e9004918-14c1-4ddb-83d6-fefd5a91d8c1

Unapologetic dog ownership

We don't train it out. We don't tone it down. We celebrate the drama, the chaos, the hectic moments..

Because that's what makes them, them

3.png__PID:00491814-c10d-4b83-96fe-fd5a91d8c1bc

Personality  is the flex

Our dogs aren't just pets. They're the main characters with their own weird quirks, opinions and moods. 

We think you should put their personalities on BLAST!! Go on... expose them

The Chaos Club

For the Most ICONIC (and Suspicious) Personalities 

Submitted & voted for by our Community. Whatever your dogs 'thing'... we want to hear about it!

Check it out HERE

 

The Chaos Club

For the Most ICONIC (and Suspicious) Pet Personalities

Submitted & voted for by our Community, Dog Watch 🕵️

CHECK IT OUT HERE

There’s a tiny hooman conspiracy and together we’re gonna bust it

Their mannerisms.
Their quirks.
Their drama.

Photos.
Stories.
Crimes.

... anything  just a little 🤏 too hooman-like to ignore... Dog Watch wants to hear about it 🕵️

Submit Evidence

 

 

How deep do you go? 🕵️ 

LEVEL 1: The BLISSFULLY UNAWARE BOOMER

Probably your nan. Bless her.

Blissfully unaware of our conspiracy. Falls for the puppy-dog eyes EVERY TIME.

Displays a genuine innocence that even your dog picks up on… (and has learnt play like a FIDDLE)

Symptoms: Still believes they "didn't mean" to steal the sandwich off your plate.

LEVEL 2: THE FIRST CRACK

The "okay that was.. weird?" Tier


You saw something. Just once. Maybe it was nothing? Probably Nothing. A head tilt here. An opinionated sigh there. You laugh it off. Told yourself you're being ridiculous.

And yet you can’t help but admit you’re a little… sus.

Symptoms: “Did you just roll your eyes at me?"

LEVEL 3: MILDLY SUSPICIOUS

The "Wait... Is This A Thing?" Tier


You've started noticing stuff, and now you're sort of... watching for it? Those side-eyes get held a little too long to NOT be judgmental, and you can't help but notice when they do it again. Which they do. A lot, actually.

Symptoms: Googling “Do dogs actually hold grudges, or is it just mine?”

LEVEL 4: IYKYK

The Quiet Believer Tier


You know. You know.

Like, you've fully clocked it at this point. It's just too hard to ignore. The tiny hooman is RIGHT THERE staring back at you.

You just... don’t want to admit it out loud yet.

(yes – people will think you’re weird)

Symptoms: Narrating your dog's internal monologue like you're their personal translator

LEVEL 5: CULT INITIATE

Fully initiated. No going back
.

That’s it. You’ve seen enough. The tin foil hat is ON. You’re no longer just chuckling at your own dogs hooman moments, you're pointing out the crazy in other peoples too.

You probably have an insta highlight reel of their most “suspicious” moments, because honestly? Their personality is just too good not to share.

You ARE the conspiracy now.

Symptoms: “Yeah sorry about that, she’s really not a morning person"

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How deep do you go? 🕵️ 

LEVEL 1: The BLISSFULLY UNAWARE BOOMER

Probably your nan. Bless her.

Blissfully unaware of our conspiracy. Falls for the puppy-dog eyes EVERY TIME.

Displays a genuine innocence that even your dog picks up on… (and has learnt play like a FIDDLE)

Symptoms: Still believes they "didn't mean" to steal the sandwich off your plate.

LEVEL 2: THE FIRST CRACK

The "okay that was.. weird?" Tier


You saw something. Just once. Maybe it was nothing? Probably Nothing. A head tilt here. An opinionated sigh there. You laugh it off. Told yourself you're being ridiculous.

And yet you can’t help but admit you’re a little… sus.

Symptoms: “Did you just roll your eyes at me?"

LEVEL 3: MILDLY SUSPICIOUS

The "Wait... Is This A Thing?" Tier


You've started noticing stuff, and now you're sort of... watching for it? Those side-eyes get held a little too long to NOT be judgmental, and you can't help but notice when they do it again. Which they do. A lot, actually.

Symptoms: Googling “Do dogs actually hold grudges, or is it just mine?”

LEVEL 4: IYKYK

The Quiet Believer Tier


You know. You know.

Like, you've fully clocked it at this point. It's just too hard to ignore. The tiny hooman is RIGHT THERE staring back at you.

You just... don’t want to admit it out loud yet.

(yes – people will think you’re weird)

Symptoms: Narrating your dog's internal monologue like you're their personal translator

LEVEL 5: CULT INITIATE

Fully initiated. No going back
.

That’s it. You’ve seen enough. The tin foil hat is ON. You’re no longer just chuckling at your own dogs hooman moments, you're pointing out the crazy in other peoples too.

You probably have an insta highlight reel of their most “suspicious” moments, because honestly? Their personality is just too good not to share.

You ARE the conspiracy now.

Symptoms: “Yeah sorry about that, she’s really not a morning person"

Our Eco-Pledge

Happy Pups, Happy PLanet

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We're committed to offering sustainably sourced and eco-friendly alternative materials whenever we can!

Every purchase you make helps us:

Reduce...

..the use of harmful plastics in the pet industry. As we switch to more sustainable alternative materials.

REUSE...

... waste materials from manufacturing, by turning them into stylish new products! 

Recycle..

.. products at the end of their life and use the recovered materials to make brand new products!

Our Eco-Pledge

Happy Pups, Happy PLanet

We're committed to offering sustainably sourced and eco-friendly alternative materials whenever we can! Every purchase you make helps us:

Reduce...

..the use of harmful plastics in the pet industry. As we switch to more sustainable alternative materials.

REUSE...

... waste materials from manufacturing, by turning them into stylish new products! 

Recycle..

.. products at the end of their life and use the recovered materials to make brand new products!

collar eecylced.png__PID:983794f3-0b9b-4061-b8b5-d6266cfe98b1