GUYS, WE ARE *NOT* A CULT
(we're consipracy theorists)
Guys, we ARE
*NOT* A Cult
(We're conspiracy theorists)
Okay, be honest. Your dog has opinions, don't they? Not just "I like walks" opinions. Real ones.
We're talking Judgy McJudgerTron 6000

The way they Huff with Disappointment when you sit in 'their' chair.

The Judgemental looks when you're still in your pyjama's at 5pm

The Dramatic sulks and grudges they hold when they don't get their own way.

The Sassy Side-Eyes after overhearing something they definitely SHOULDN'T BE ABLE TO UNDERSTAND??!
You know.. Totally normal, not-at-all-hooman-like behaviour. Right?!
(Suspicious)
It's their opinions, their chaos, their silly little quirks that makes them SO iconic...
their personalities..


Most people think dog's are 'just dogs'. We think those people are not paying attention
Okay, Be Honest. Your dog has OPINIONS, don't they?
Not just “I like walks” opinions. Real ones. I'm talking Judgy McJudgerTron 6000
You know. Totally normal, not-at-all-hooman-like behaviour. Right?!
(Suspicious 🕵️)
It's their opinions, their chaos,
their silly little quirks that makes
them SO iconic...
their personalities.
Most People think Dogs are 'Just Dogs'
We think those people are not paying attention
There's a
✨tiny hooman✨
trapped inside your dog
(We're just here to convince you)
There's a ✨tiny hooman✨ trapped inside your dog.
(We're just here to convince you)
OH HECK
/oh hek/
[Dog-lingo] exclamation
What your dog mutters under their breath after you catch them mid-crime
OH HECK
/oh hek/
[Dog-lingo] exclamation
What your dog mutters under their breath after you catch them mid-crime
Our Manifesto
For World Dog-ination

Dog brands don't need to be boring.
Drab corporate pet aisles? Couldn’t be us. Our dogs aren’t boring, so why the hell would we be?

Unapologetic dog ownership
We don't train it out. We don't tone it down. We celebrate the drama, the chaos, the hectic moments..
Because that's what makes them, them

Personality is the flex
Our dogs aren't just pets. They're the main characters with their own weird quirks, opinions and moods.
We think you should put their personalities ON BLAST!!
Go on... expose them
Our Manifesto
For World Dog-ination

Dog brands don't need to be boring.
Drab corporate pet aisles? Couldn’t be us. Our dogs aren’t boring, so why the hell would we be?

Unapologetic dog ownership
We don't train it out. We don't tone it down. We celebrate the drama, the chaos, the hectic moments..
Because that's what makes them, them

Personality is the flex
Our dogs aren't just pets. They're the main characters with their own weird quirks, opinions and moods.
We think you should put their personalities on BLAST!! Go on... expose them
The Chaos Club
For the Most ICONIC (and Suspicious) Personalities
Submitted & voted for by our Community. Whatever your dogs 'thing'... we want to hear about it!
Check it out HERE
The Chaos Club
For the Most ICONIC (and Suspicious) Pet Personalities
Submitted & voted for by our Community, Dog Watch 🕵️
CHECK IT OUT HEREThere’s a tiny hooman conspiracy and together we’re gonna bust it
Their mannerisms.
Their quirks.
Their drama.
Photos.
Stories.
Crimes.
... anything just a little 🤏 too hooman-like to ignore... Dog Watch wants to hear about it 🕵️
How deep do you go? 🕵️
LEVEL 1: The BLISSFULLY UNAWARE BOOMER
Probably your nan. Bless her.
Blissfully unaware of our conspiracy. Falls for the puppy-dog eyes EVERY TIME.
Displays a genuine innocence that even your dog picks up on… (and has learnt play like a FIDDLE)
Symptoms: Still believes they "didn't mean" to steal the sandwich off your plate.
LEVEL 2: THE FIRST CRACK
The "okay that was.. weird?" Tier
You saw something. Just once. Maybe it was nothing? Probably Nothing. A head tilt here. An opinionated sigh there. You laugh it off. Told yourself you're being ridiculous.
And yet you can’t help but admit you’re a little… sus.
Symptoms: “Did you just roll your eyes at me?"
LEVEL 3: MILDLY SUSPICIOUS
The "Wait... Is This A Thing?" Tier
You've started noticing stuff, and now you're sort of... watching for it? Those side-eyes get held a little too long to NOT be judgmental, and you can't help but notice when they do it again. Which they do. A lot, actually.
Symptoms: Googling “Do dogs actually hold grudges, or is it just mine?”
LEVEL 4: IYKYK
The Quiet Believer Tier
You know. You know.
Like, you've fully clocked it at this point. It's just too hard to ignore. The tiny hooman is RIGHT THERE staring back at you.
You just... don’t want to admit it out loud yet.
(yes – people will think you’re weird)
Symptoms: Narrating your dog's internal monologue like you're their personal translator
LEVEL 5: CULT INITIATE
Fully initiated. No going back.
That’s it. You’ve seen enough. The tin foil hat is ON. You’re no longer just chuckling at your own dogs hooman moments, you're pointing out the crazy in other peoples too.
You probably have an insta highlight reel of their most “suspicious” moments, because honestly? Their personality is just too good not to share.
You ARE the conspiracy now.
Symptoms: “Yeah sorry about that, she’s really not a morning person"

How deep do you go? 🕵️
LEVEL 1: The BLISSFULLY UNAWARE BOOMER
Probably your nan. Bless her.
Blissfully unaware of our conspiracy. Falls for the puppy-dog eyes EVERY TIME.
Displays a genuine innocence that even your dog picks up on… (and has learnt play like a FIDDLE)
Symptoms: Still believes they "didn't mean" to steal the sandwich off your plate.
LEVEL 2: THE FIRST CRACK
The "okay that was.. weird?" Tier
You saw something. Just once. Maybe it was nothing? Probably Nothing. A head tilt here. An opinionated sigh there. You laugh it off. Told yourself you're being ridiculous.
And yet you can’t help but admit you’re a little… sus.
Symptoms: “Did you just roll your eyes at me?"
LEVEL 3: MILDLY SUSPICIOUS
The "Wait... Is This A Thing?" Tier
You've started noticing stuff, and now you're sort of... watching for it? Those side-eyes get held a little too long to NOT be judgmental, and you can't help but notice when they do it again. Which they do. A lot, actually.
Symptoms: Googling “Do dogs actually hold grudges, or is it just mine?”
LEVEL 4: IYKYK
The Quiet Believer Tier
You know. You know.
Like, you've fully clocked it at this point. It's just too hard to ignore. The tiny hooman is RIGHT THERE staring back at you.
You just... don’t want to admit it out loud yet.
(yes – people will think you’re weird)
Symptoms: Narrating your dog's internal monologue like you're their personal translator
LEVEL 5: CULT INITIATE
Fully initiated. No going back.
That’s it. You’ve seen enough. The tin foil hat is ON. You’re no longer just chuckling at your own dogs hooman moments, you're pointing out the crazy in other peoples too.
You probably have an insta highlight reel of their most “suspicious” moments, because honestly? Their personality is just too good not to share.
You ARE the conspiracy now.
Symptoms: “Yeah sorry about that, she’s really not a morning person"
Our Eco-Pledge
Happy Pups, Happy PLanet

We're committed to offering sustainably sourced and eco-friendly alternative materials whenever we can!
Every purchase you make helps us:

Reduce...
..the use of harmful plastics in the pet industry. As we switch to more sustainable alternative materials.

REUSE...
... waste materials from manufacturing, by turning them into stylish new products!

Recycle..
.. products at the end of their life and use the recovered materials to make brand new products!
Our Eco-Pledge
Happy Pups, Happy PLanet
We're committed to offering sustainably sourced and eco-friendly alternative materials whenever we can! Every purchase you make helps us:

Reduce...
..the use of harmful plastics in the pet industry. As we switch to more sustainable alternative materials.

REUSE...
... waste materials from manufacturing, by turning them into stylish new products!

Recycle..
.. products at the end of their life and use the recovered materials to make brand new products!
